Montpellier Méditerranée Technopole
Market entry
Are you ready to investigate your European/French market potential?
ARE YOU READY TO INVESTIGATE YOUR EUROPEAN/FRENCH MARKET POTENTIAL?Are you convinced that the French-European market has potential for you? Have you already carried out some research, but you would like to refine your knowledge of France and make sure that you are taking the right approach with respect to local behavior in general, your target's needs and expectations, and the means for reaching the market? Do you need to confirm your knowledge about the competition?
In order to position your product or service appropriately, detailed market research can prove to be indispensable.
Montpellier Agglomération will perform an initial documentary market study for you at no charge (after acceptance of your application). Please fill out our 1-minute form so that we may contact you with more information. You may also contact consulting firms for more in-depth studies. Determining the best location for your activity requires you to be familiar with the technical resources that are available. Here is an overview of resources and equipment available in your sector. 
MAKE SURE YOUR ACTIVITY IS LEGALLY VIABLE IN FRANCE First of all, your activity must respect French regulatory requirements with respect to intellectual property protection (patents, designs and models), as well as applicable French standards and regulations related to your specific activity. - To find out how to protect your product, design or model, check this section of the Agency for Business Creation ("Agence pour la Création d'Entreprises", or APCE) website.
- To find out about regulations related to your activity, check this section of the Agency for Business Creation (APCE) website. IP specialists will help you for more in-depth studies.
Personanalized services
Your activity must also respect current import and export legislation: - The Montpellier Chamber of Commerce and Industry (CCI) will be pleased to help you with current import-export procedures
- Sud de France Export website offers a wide range of on-line and specific services to help you develop your business internationally.
ADAPT YOUR ACTIVITY TO THE FRENCH MARKETYour target customers in France and Europe may be different than the population you typically target in your home country. Here are some things to consider:
Localize your product or service. Of course, this includes translating your brochures into French (and other European languages as required), but also some attention on adapting your messages, packaging and communication tools. Specialists can help you out. Check our directory for communication & marketing, intercultural, languages. Learn French and other European languages. Speaking with locals is always an important part of integration! Adapt to cultural differences. Don't forget, people in other countries may not always react the same way you do! Our team will give you a broad outlook. You may also contact intercultural specialists. DISTRIBUTE YOUR PRODUCTS AND SERVICES VIA A LOCAL AGENT OR DISTRIBUTORAre you looking for a distributor or local agent?
Montpellier Agglomération can help introduce you to local professionals in your sector. Please fill out our 1-minute form so that we may contact you with more information.
